Work/Go-to-market/2026
VerifyYou / HumanCheck
Product storytelling for HumanCheck, the trust layer for real, unique humans.

The brief
VerifyYou was cofounded by Marty Weiner, Reddit's former CTO. Its product, HumanCheck, answers a question that matters more every month in the age of AI: is there a real, unique person on the other side of this account?
The goal was to make that easy to grasp in a few minutes, then let a buyer watch the product do it. The work was made in-house, where Visionary Coalition's founder, Ammar Khan, leads marketing.
The work
- 01
Speak to one industry
A short film made for trust and safety teams at AI data labeling platforms, telling the story of one fraud case from start to finish.
- 02
Introduce the product
A CEO-led overview that explains what HumanCheck is and why it exists, built for a first conversation with the product.
- 03
Show it working
A hands-on walkthrough that follows a single user check from the first prompt into the dashboard, so a buyer sees the product working before they talk to anyone.
Watch
Working on something like this?
Tell us about itNext project
The Flower Unfolds